Embedded

Software for the devices your product actually runs on.

We write firmware and edge software for constrained hardware: bare-metal and RTOS applications, connectivity stacks, over-the-air update pipelines, and the cloud side that turns a fleet of devices into a product.

What we build

Inside Embedded & IoT.

01

Firmware

Bare-metal and RTOS applications in C/C++ and Rust with deterministic timing budgets.

02

Board bring-up

Drivers, HAL work, peripheral integration and hardware/software co-debugging with your EE team.

03

Connectivity

BLE, Wi-Fi, LoRaWAN, Matter/Thread, MQTT and cellular stacks with reconnect and offline behaviour.

04

OTA & fleet

Signed over-the-air updates, rollback safety, provisioning, telemetry and remote diagnostics.

05

Edge compute

On-device inference, signal processing and data reduction before anything reaches the cloud.

06

Test benches

Hardware-in-the-loop rigs, simulators and automated regression across firmware revisions.

The stack

Tools we actually use in production.

Languages

  • C
  • C++17/20
  • Rust (embedded)
  • Python (tooling)
  • MicroPython

Platforms

  • STM32
  • ESP32
  • nRF52/53
  • Zephyr
  • FreeRTOS
  • Embedded Linux / Yocto

Connectivity

  • BLE
  • Wi-Fi
  • LoRaWAN
  • Matter / Thread
  • MQTT
  • NB-IoT / LTE-M

Cloud & fleet

  • AWS IoT Core
  • Azure IoT Hub
  • Golioth
  • Memfault
  • Balena
  • Grafana
Comparison

Choosing an embedded platform

Power budget, unit cost and update strategy decide this long before anyone's language preference does.

OptionStrengthTrade-offChoose it when
Bare metal MCULowest power and cost, fully deterministic.Every abstraction is yours to write and maintain.Simple sensors and ultra-low-power battery devices.
RTOS (Zephyr / FreeRTOS)Task scheduling, drivers and connectivity stacks out of the box.More flash/RAM and a real learning curve.Connected products with several concurrent responsibilities.
Embedded LinuxFull networking, containers and rich application tooling.Higher BOM cost, boot time and power draw.Gateways, kiosks, vision and edge-compute devices.
Module + cloud SDKFastest route to a certified, connected device.Vendor lock-in and thinner margin at volume.Early pilots and low-volume commercial launches.
Advantages
  • One team across firmware, connectivity and the cloud backend — no integration gap.
  • Update and observability strategy designed in, so fielded devices stay fixable.
  • Hardware-in-the-loop testing that catches regressions before a truck roll does.
Honest trade-offs
  • Hardware lead times and certification set the pace; software cannot outrun them.
  • Debugging is physical — rigs, samples and lab access are prerequisites.
  • Field mistakes are expensive, so release cadence is deliberately slower than web.
How we staff it

The people we put on this.

Embedded firmware engineer

Experience

6+ yrs

Ramp

1 week

Embedded Linux engineer

Experience

6+ yrs

Ramp

1 week

IoT cloud engineer

Experience

5+ yrs

Ramp

3–5 days

Hardware test engineer

Experience

5+ yrs

Ramp

1 week

Need Embedded & IoT on your roadmap?

Tell us the outcome you want. We come back with a shortlist in about 48 hours and a squad shape that fits.

Start a brief